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firex srl

About Us

Made in Italy professional kitchen equipment

We share a new way of cooking for catering

20 years ago we started Firex to design and produce equipment for professional kitchens that reduce labor, speed cooking times and automate the cooking process.

We have been committed to ensuring that Firex is synonymous with safe, high-performance and innovative products. In the hands of chefs, and food technicians Firex is transforming the the food service industry.

Our philosophy

Is to be the market leaders in the field of product technology and services. Offering support and solutions to all customers in the professional and centralized kitchens. Furthering expertise in
gastronomy and food industries, meeting all their needs.

How we can improve our external relationships

Responsibility and interested in our customer’s needs;

Professional in our approach to all our partners;

Optimal solutions in our support for customers;

Transparency, reliability and promptness in responding to all requests.

Who we are – An idea of ourselves

Specialists in batch cooking equipment;

Informed team, available to customers;

Leaders in quality and intelligent technology;

Ethical professionals committed to customers.

How we collaborate internally

Success in the company depends on everyone’s contribution;

We want to be experienced, informed and reliable;

By demonstrating commitment and performance;

It is important that everyone express their ideas without fear of sharing;

Executives are partners of employees, they help them to grow personally.

Our values

We are custodians of an infinitely reproducible quality

Masters of a culinary tradition unique in the world, we are the promoters of a food culture at the service of the community.

We give chefs of every professional kitchen the chance to infinitely replicate their preparations, and the satisfaction of finding the same quality in each.

From Rome to New York, from Dubai to Shanghai, their recipes have the same taste, and the dishes retain the same properties.

Range
Versatility is one of our secret ingredients

We produce a wide range of cookers and professional machines with which to carry out various types of cooking, from traditional to pressure, in a simple way, thanks to automated procedures that save time and resources.
To meet all needs we develop each line in different capacities and with gas, electric or steam heating systems.
Each model can be equipped with dedicated accessories and optional extras, designed in compliance with the characteristics of the food and its properties.

FTC (Firex Touch Control)

The professional kitchen has a hi-tech heart

Our professional cooking equipment is highly automated.

It allows you to set cooking programmes, and monitor the progress of each phase, ensuring the safety and control of each process.

Each machine equipped with an FTC (Firex Touch Control) electronic board has a practical and intuitive interface with which to memorise and adjust each function.

With a simple touch, you can access the programmes and have every phase of preparation under control.

Testing

Firex kitchen lab: experimentation at your fingertips.

Take the opportunity and test your recipes and processes in our FKL (Firex Kitchen Lab): a fully running demonstration facility, where all Firex units are available for testing. FKL is the learning platform where you can discover the advantages of our appliances. It is the place where we have training courses for our customers and technical partners. Chefs, Food technologists, operators, and maintenance personnel. Everyone loves this place.