As informed in the media (El Mundo, La Vanguardia or AND Newspaper) the initiative urged by Fundació Barcelona Comerç has fully succeeded and expected number of visitors has been exceeded. Despite an initial investement of 400000 euro, this initiative has created 280 jobs and is expected to be visited by 100000 people until 8th January, date on which it will be closed. Thus initial investment will be returned with a minimum benefit of the 50%.
Iluminaciones Ximenez has supported this initiative by sponsorin the decoration of a Christmas tree placed at that square with LED lights and by installing a forest of Cherry Light Blosson trees all around the rink.