The digital mall totem OctaEdge incorporates an 46″ or 55″ full HD professional display and a powerful media player for an attractive non-stop experience. In-store advertising, real-time news, movie schedules, entertainment and assistance are only few of the ways to engage, communicate and win new customers. Content can be played locally or managed and accessed from a digital signage server via 3G/4G network. QR code tags allow users to transfer information to their mobile devices. The optional audience analytics system allows marketers to deliver precisely targeted message and reports for efficient in-store advertising.