In a fifties’ Pirelli advertisement the Fiorenza armchair, designed by Franco Albini in 1952, was used as an image of foam rubber’spotential, which fits like a glove and at that time was the most technologically advanced material used in upholstered furniture.
Designed by Franco Albini 1952
Symbol of comfort, Fiorenza armchair appears in Pirelli's 1950s advertisement as symbol of the foam rubber potential, considered at that time the most technologically advanced material used in upholstered furniture.